Paul Petrowsky

I'm a principal product designer at Meta, based in Chicago. Working on strengthening people's ability to remediate issues across Instagram, Facebook, and Business tools. I'm also a co-founder of SNACKS, an AI-native design studio.

A little about me

My work at Meta lives inside Central Integrity & Support — the team responsible for what happens when someone reports a problem, asks for help, or gets stuck. After five years of focus, I've been able to help drive a shift from shipping the org chart, to a more unified product stack, to empowering the next generation of AI-first support experiences.

I'm not designing flows. I'm designing the system that designs them.

Outside of Meta, I co-founded SNACKS, a digital product studio I run with David Bean and Ian Hall. SNACKS is where I get to work with founders and enterprise intrapreneurs directly — strategy, design, and engineering for ventures that need a senior team without the agency overhead. It's active, profitable, and quietly one of the things I'm proudest of.

Before Meta and SNACKS, I spent over 12 years building a design practice at Dom & Tom — starting as their first design hire in 2010 and ending as Chief Design Officer, leading an 18-person practice across product, brand, and platform work for clients like Houghton Mifflin Harcourt, JPMorgan Chase, Bloomberg, Tyson Foods, NBC Universal, and the Alzheimer's Association.

And before that, I was in book publishing — five-plus years at Triumph Books, a Random House imprint, designing covers and interiors for what eventually added up to a few hundred titles. That stretch is where my typography habits and respect for editorial pacing come from. I never really left it behind.

Over twenty years in design, from book covers to platform architecture. I'm a fan of multi-brand systems, support-shaped problems, and dad jokes.

In my personal time, I love to create and build things with my kids, most notably our annual Halloween display.

I've worked with

  • Dom & Tom 2010 — 2022
  • Hearst
  • Houghton Mifflin Harcourt
  • Danone
  • Argonne National Laboratory
  • AAR
  • Gemini
  • JPMorgan Chase
  • AIG
  • University of Oklahoma
  • Boston Consulting Group
  • SNACKS 2019 — Present
  • Summer Friday
  • Benchmark Analytics
  • Pilot Project Brewing
  • Meta 2021 — Present
  • Meta
  • Facebook
  • Instagram

Some of the work

A few stories from the past twenty years as a creative problem solver, manager, and a complex system designer.

Get in touch

Make. Progress. Work the Problem.

This has been my mantra for years — shorthand for how I think about design. Make something, even rough. Move it forward, especially when it's hard. Focus on what's actually broken, not the noise around it.

If you're interested in working together, I'd love to hear from you.